I find myself disturbed, yet craving a beer...

If girls in bikinis are called "Cheesecake", and boys in bikini briefs are called "Beefcake", does that make this "Crabcake"?

I recently saw this ad that was part of a beer campaign. It featured a crab with grotesquely large breasts in a bikini. Creepy.

Just what demographic is this aimed at?